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ABWD Frequently Asked Questions

• 01 • What are the services provided by ABWD?

• 02 • What is the differential advantage we provide over our competition?

• 03 • How long does it take to get a new site developed, or an existing site redesigned?

• 04 • How can my small business profit from a website?

• 05 • What are a website's advantages?

• 06 • Who will see my new site?

• 07 • How will people find my site?

• 08 • What does it mean to "register" a domain name?

• 09 • I already have a domain name, can I transfer it to my new website?

• 10 • Do I receive an e-mail address with my website?

• 11 • What is "E-commerce"?

• 12 • Do I have to come to your office to get a website? What if I live in a different part of the country or a long distance from you?

• 13 • How does ABWD create my website?

• 14 • Does ABWD redesign existing sites?

• 15 • Your services seem geared towards business. Do you design websites for individuals, too?


• 01 • What are the services provided by ABWD?
ABWD will strategize, design, construct, test, and install your website on the Internet. We will also work with you on corporate identity branding design, search engine placement and measurement strategy, as well as website ecommerce and marketing.
We will also create and setup your company with email addresses integrated with your website.
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• 02 • What is the differential advantage we provide over our competition?
ABWD is proud to have worked with many clients for nearly ten years. Based on our lengthy experience, and quality of work, we have been able to develop the “best practices” of website design, and utilize those practices with our clients as we develop successful websites.
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• 03 • How long does it take to get a new site developed, or an existing site redesigned?
ABWD will be able to complete your website in a very effective manner, using Rapid Development, a procedure developed and refined over the course of the successful completion of dozens of successfully implemented websites. The time to complete your website will depend on the scale and scope of your specific website, however, most websites can be completely designed, built, and installed on the web within two to three weeks from our first conversation.
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• 04 • How can my small business profit from a website?
A business presence on the web can be invaluable in terms of direct contact with your customers 24/7/365 on an extremely cost-effective basis. You're in business to make Money - and to make it, you can't waste it. A website is the world's most effective use of Money to purchase Media to Market to the Masses. The Internet has the most inexpensive and widespread marketing capabilities ever seen - period! And a website offers your services to the Masses. Statistics show that the Internet is an excellent way to market your business and sell your products and services. More and more customers are logging on and making purchases, buying services and researching choices and information through the Internet.
Your company will gain major credibility by having an Internet presence; effectively, you can look like one of the big companies - all without wasting your money.
There are several specific areas of benefit:
* Advertising
We all know how important advertising is to a business. On the web your message and contact gets delivered 24 hours a day all around the world. The Internet is some of the most cost efficient advertising you can buy. With a web site you can have as much information displayed to your customers.
* Direct Lead Generation and Sales
Prospective customers that visit your site can be receiving your sales message from the moment of first contact. Your website will be designed to feature your products and services in an attractive fashion, where your prospects will be able to become your new customers.
* Customer Service
By having a well designed active website, many of the customer service messages that you currently handle with telephone support can be effortlessly and automatically answered in real time. How many times per day do you or a member of your staff answer the phone and give the exact same information, over-and-over? Websites can provide user friendly customer service. The site will give customers a choice, and the power to move freely. The customer will not have to wait on the phone to listen to a recording or take the time of your staff to answer simple questions. They feel as though they are in control when they are gathering information from your website. They decide what information they are going to bring up and when they want it. And they can go back to it and reread it any time they want. Whether you are a retail business with products to sell on-line or a service business, a website can not only improve your sales, but it can reduce your costs.
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• 05 • What are a website's advantages?
This is a big question with a multitude of answers. Development and distribution costs are extremely low. When you compare the cost of establishing a website to what it costs to promote your business in print or on the air, you'll see that a website is the most cost effective form of marketing ever created. A radio campaign featuring several 30-second spots per week for three months could run you $5,000 - $10,000. That gets you five minutes per week of exposure for three months in the local area only. Newspaper and magazine ads are similarly highly priced, and they only last for the life span of that particular publication. A website has virtually limitless space.
You could put up a website with dozens of photographs and several thousand words for under less than the cost of traditional media for the first year, and keep it up and running for a fraction of the initial expense per year after that. What would it cost to run a newspaper ad of this size for a year? Imagine how much it would cost to produce a catalog for 200 different products, and keep it in consumers' hands for an entire year. You can accomplish this with a website very easily, with low development cost and almost no distribution cost. Websites are in full color - a palette of 16.7 million colors for your photographs alone.
A website is accessible globally; that means your website can be viewed by anyone, anywhere, as long as they have Internet access. There are no physical limitations to broadcast areas as in radio, no circulation region restrictions as in newspapers or magazines. You can keep your website more current more affordably than any other media; you can update a website immediately, and as often as you like. Imagine you sell products whose prices fluctuate. With a website, you can change these prices every time they go up or down, so your marketing materials are always accurate.
In addition, with a website the little guys can compete with the big guys since a website is economical and not limited by size. This means a small business can present as large or creative an image on the Internet as a bigger company - with the right design team. A website also allows easy, safe communication between the consumer and you so that anyone who visits your site can contact you at any time by sending an email. Unlike communications that originate from other forms of advertising, consumers who send emails don't have to deal with many problems of everyday business: pushy salesmen, remembering to call during business hours, having to battle crowds to get to your stores, spending time waiting on voice mail or getting the wrong information. It's convenient, easy, and safe for the consumer. Email is also convenient for you. You can respond to all your customer inquiries at the same time, and do it when you have a free moment - not in the middle of rush hour when someone calls up to ask for product information or directions to your location. You can save money on technical support and answering questions. If your employees spend a lot of time answering the same questions and sending out the same material, you can reduce that labor cost significantly by providing the information on the website. For instance, a client can avoid having to mail or fax information for over 1,000 phone call solicitations in a one-year period simply by providing the information on their site. That improves on labor costs and provides a real cost savings in reduced long distance phone bills (for faxes) and postage. Your website can also take orders while you sleep as people can place orders on a website at any time, day or night. But most importantly, no salesmen manning the store, no utilities, no insurance, no payroll...computers don't need a benefit package or overtime. For every second of every day, your website is working for you!
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• 06 • Who will see my new site?
In our experience, the answer to that question is everyone! People from all walks of life use it. There are many options out there for Internet access and now available at incredible speeds through local cable services and DSL technology. More and more people each day are getting on the net. Think of how many times you find yourself, your family members, and your friends utilizing the power of the web to locate products and services, to compare competing vendors, to make travel plans, to communicate, and many other reasons. The Internet and the web are making giant strides each week, month, and year.
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• 07 • How will people find my site?
There are many ways people will see your site. The Internet has its own white and yellow page directories called search engines. These include such popular search engines such as Yahoo, AltaVista, WebCrawler and others. Different search engines index websites in a different manner and there are different search indexes for different types of websites. There are also local and regional directories that only list sites within their area. Specialty items can be advertised with link pages, message boards and web rings, so that other people can view those categories of interest. Another important way people will find your site is when you tell them about it. You should treat your Internet address and E-mail address as though it were as important as your telephone number. Print it on everything from yellow page ads, envelopes, business cards, stationery, brochures, marketing materials, and all print ads. Get your website address out there for all to know and see.
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• 08 • What does it mean to "register" a domain name?
The Internet Domain Name System (DNS) consists of a directory, organized hierarchically, of all the domain names and their corresponding computers registered to particular companies and persons using the Internet. When you register a domain name, it will be associated with the computer on the Internet you designate during the period the registration is in effect.
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• 09 • I already have a domain name, can I transfer it to my new website?
Yes, we can assist you with the simple procedure utilized by the various domain registration services. ABWD will setup, implement, and test your domain name transfer to your new website.
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• 10 • Do I receive an e-mail address with my website?
Yes, in fact you can receive multiple email addresses set to your new website name.
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• 11 • What is "E-commerce"?
E-commerce is the buzzword for the new millennium, and for very good reason. The Internet is changing the way business is done with literally billions of dollars being made over the Internet. E-commerce simply means Electronic Commerce. E-commerce gives you the ability to accept payment over the Internet, by either credit card or electronic checks. Through E-commerce, you can sell products or services instantly to anyone in the world without having to constantly monitor your website.
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• 12 • Do I have to come to your office to get a website? What if I live in a different part of the country or a long distance from you?
We can design a website for you no matter what part of the world you live in. There are several ways you can send us your information. If you already have digitized photos and text files, i.e.. Word documents and gif and or jpg images, you can email them to us. If not, you can mail or FedEx us the information that you want on your website. ABWD has many customers from all across the United States.
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• 13 • How does ABWD create my website?
There are many steps involved in designing and creating a fully functional website.
First, we determine the exact goals of the client's website. If, for instance, you are selling a tangible product then the goal would be a site that has your product listings, pictures, descriptions, prices and shipping information in an on-line catalog. The end goal being a website enabling the consumer to easily view, gather information about and then purchase these products on-line (e-commerce). In addition to these basic goals, there is the more far reaching and highly important goal of determining how this site will fit in with your marketing strategy. All these facts are formulated in a design layout that describes the fundamental business strategy behind the client's website. In essence, we want to ensure that we, as the website design team, fully understand what is required to satisfy our client's ultimate Internet and marketing goals.
Secondly, our design team works with the client to create a basic visual layout of how the site will appear on the screen. This can be as simple as being drawn out by the client on a plain piece of paper, using a word processor or even by showing us another website that looks like what you want your site to look like. In this step, we might make suggestions about adding any additional functions that are absolutely necessary or that might be useful. This step is our outline for the actual website.
The third step is to map the flow of the site from the consumers' point of view in order to ensure that potential customers can easily navigate from the entry point through to the main content pages (and all other pages within the site). This is done by providing intuitive and thorough navigational tools. In this last step, we combine all the above information (marketing strategies, e-commerce, and visual layout) and come up with the final and complete website design plan. Our design team registers the client's domain name, activates the client's host account, codes the pages and implements any other functions necessary to make the client's website functional. We fully test all components of the site. Then we submit the site in beta (or test) format for the client to view and approve. If any additions or adaptations are necessary, they are made at this point. The site is re-tested and then re-submitted for the client's final approval. Next, the site is uploaded to our server with a final test of all the site's functions.
Finally, when we are sure the test is in perfect order and the client is satisfied, the site is submitted to search engines and/or directories and the client is instructed to implement any additional marketing strategies. Your website is now ready for the world to see!
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• 14 • Does ABWD redesign existing sites?
Yes. We can usually redesign an existing site more quickly, and for less money, than building one from scratch. Send us your existing site's web address and a general idea of what you'd like to do, and we'll be glad to give you an estimate. ABWD has performed many “second surgeries” and re-made existing websites into very successful new sites.
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• 15 • Your services seem geared towards business. Do you design websites for individuals, too?
Of course! Our competitive and flexible pricing makes professional website design affordable for individuals and organizations. We can build a website for your club; a family reunion, wedding, or other special event; a tribute to a special person—the possibilities are endless. Tell us what you have in mind.
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